The goal of a virtual event is to create a directed experience that you can control, people can unify around, and everyone will remember. The more you focus on the experience – not the show – the more information people will retain.
Traditional gender roles still hold firm in most financial institutions and large purchasing processes and experiences. However, in today’s highly competitive market, financial services organizations need to take practical steps to serve female investors more effectively. The institutions that win with (millennial) female investors will be unstoppable.
Storytelling dates back to the earliest days of humanity – think cave wall paintings, think Epic of Gilgamesh or Instructions of Shuruppak. (You know Shuruppak, right? Okay. Never mind.) Stories are powerful; they teach new ideas, entertain, challenge our thinking, create connections, and paint pictures in our minds.
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