JJ Pastore

Born in 1972 in Northeastern Ohio, JJ Pastore has created many art works, ranging from refrigerator crayon drawings to original films. Moving fluidly from traditional to digital, and from still images to animation, he has established himself as a versatile and confident story artist.

During the past 18 years, Pastore has been creating traditional and interactive learning tools to communicate strategic business imperatives for some of the world's largest and most successful corporations. He has also facilitated strategic conversations with many senior leaders using in-the-moment visualization techniques and exercises. He has worked with hundreds of clients, including Macy's, Syngenta, Microsoft, First Gulf Bank, PepsiCo, PricewaterhouseCoopers, Novartis and Proctor & Gamble. Pastore also has a passion for animation. Yes, cartoons! He has worked with Sony Pictures Imageworks as a character animator on the film Green Lantern, released in theaters worldwide in June 2011. He also animated with Reel FX on Ice Age: A Mammoth Christmas, a direct-to-TV animated special. Pastore got his start as an illustrator and designer in the newspaper industry. He created editorial illustrations for feature pages, researched and developed informational graphics, and designed and co-wrote daily comic strips – in addition to his formal position as an editorial designer. During his tenure in news design, he served on scholarship panels to critique and judge student art works. Pastore earned a B.S. from Ohio University and a B.F.A. from Bowling Green State University. He also holds an Advanced Certification in Character Animation from AnimationMentor.com. Pastore considers himself a lifelong learner, because he screws up a lot, and is always seeking courses and experiences that broaden and sharpen his knowledge and talents. He enjoys family, drawing, storytelling, film, animation, reading, music, hiking, skiing and good conversation. He frequently needs a haircut and a shave, and loves to wear blue jeans. Pastore is married to Sarah; they have two sons, Jackson and Jonah. The Pastore family resides in the southwestern United States.

Posts by JJ Pastore

Two individuals discussing market forces

When Story Leads Strategic Engagement: The Modern-Day Campfire

The Learning Map® experience captures the essence of the time-honored campfire and is a way to bring people together.


Visualization can help take the sting out of change by adding the necessary context that is so often neglected in corporate communication.


Why should you be using strategic visuals in your organization? Because strategic visuals are powerful and time-tested. And they work!

Strategy + Visual Story + Dialogue > Strategy

Root helps clients use visual storytelling because integrating comics with research, data, and structured dialogue is an effective way to embrace change.

How to Harness the Power of Comics in Your Organization: Part 2

In most organizations change is hard, that's why using visuals can help everyone see what is really happening.

How to Harness the Power of Comics in Your Organization: Part 1

The innate form of communication is visuals. Learn how visuals can help a strategy roll out be successful by ensuring everyone sees the same strategy.

Why Should You Be Using a Comic in Your Business?

Learn how you can start using a comic in your business to help enable effective strategic communication.

Designing Results

Design is essentially a rational, logical, sequential process intended to solve problems or initiate change in man-made things

Why a Cartoon? You Might be Surprised by the Answer!

Cartoons aren't just for the Sunday funnies. Using them at the office opens minds to new ideas by suspending disbelief, so why not a cartoon?

Why a Journey Needs a Map

Is your company at a crossroads on next steps, don't now how to respond to changes, or how to communicate new strategies - storyboards might be the answer