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The Leader in Organizational Change

For Global 2000 companies looking to improve the customer experience, activate strategies, adopt technology or unlock talent, Root has a better way.

Customer Experience
Start with your employee experience

Strategy Activation
Bridge gaps between strategy and results

Technology Adoption
Maximize technology investments

Unlocking Talent 
Ready your people for what’s next

Health Transformation
Prepare for the future of health

Your How To Guide for Organizational Change

You’re here because your organization needs to change. This guide will help! Activate strategy and culture, accelerate technology adoption, build strong talent, and deliver a differentiated customer experience.

Your How To Guide for Organizational Change

You’re here because your organization needs to change. This guide will help! Activate strategy and culture, accelerate technology adoption, build strong talent, and deliver a differentiated customer experience.

Download Guide

Be a Change Leader

You know that change is hard, takes time and often fails. This is your chance to succeed with a different approach and experts to lead you to results.

70% of the Fortune 50 Rely on Root
Helped 900+ Global Companies
Millions of People Connected to Change Strategies

What’s Holding You Back?

Bring in the Experts

You wouldn’t remove your own appendix, would you? Bring in an expert who’s done it successfully thousands of times.

Get Everyone in the Game

Remember when your employee told you how inspiring that email or PowerPoint slide was? No? There’s a better way to connect hearts and minds to your new strategy.

Take Out an Insurance Policy

How much time and money have your leaders invested in creating your strategy or culture? Take out an insurance policy to ensure everyone understands their impact on the strategy and results.

Let’s schedule Time To Talk. It’s free!

After a 30-minute conversation, you’ll walk away with ideas, inspiration and proven approaches to create change, connect hearts and minds, and get results.

Eliminating Risks

Every company has a story, has a strategy behind that story, has people to support that strategy and, at an increasingly frequent rate, needs to make change happen in their company. We know that bringing that change story and strategy to life with everyone in the organization is hard. There’s a lot of scrutiny and pressure to deliver, with the odds stacked against success.

We founded this company more than 30 years ago to help leaders like you significantly improve those odds. We know that our client partnerships helped change company performance trajectories, improved engagement, grew capabilities, and built careers.

Even more challenging is the imperative to authentically mobilize people to enable them to let go of past practices and embrace new behaviors.

We have clients that we’ve been working with for 20 plus years, and I believe that stems from sustaining strong relationships that are built on trust, partnership, and a mutual desire to deliver meaningful results.

Chairman and Co-founder
Jim Haudan

Making Change Stick by Connecting Hearts and Minds


Success starts with knowing why the change is happening, what needs to change, and how everyone contributes.


Everyone needs to hear a compelling story and feel like they’re a part of that journey.


Converging intellectual understanding with emotional connections creates breakthrough change. This is Root’s sweet spot.

“Root’s approach is different than most in that you ‘tell it like it is’ and get to the heart of the matter about what is required for successful and lasting change, even if that message means personal change for top leaders involved, as it did for myself.”

Chairman, President and CEO, PulteGroup

Frequently Asked Questions

How can a boutique firm help a big company like mine?

Root has helped 70% of the Fortune 50 and more than 900 Global 2000 organizations successfully create change. Don’t worry, smaller companies use our methodology too.

We have to go fast! How long does the Root Change Process® take?

You need to go at a pace that ensures everyone is along for the ride. Putting a date on a calendar doesn’t ensure success.

Is Root’s methodology for us?

Whether you’re looking to build skills, improve engagement, rollout out new technology, improve the patient or customer experience, implement a new strategy – it all requires some type of change. Root’s interactive and discovery-based approach promotes an emotional and intellectual connection to your change.

Who creates the content?

You’re the expert on your business and we’re the experts at engaging your people in your specific strategies and initiatives. Your content plus our methodology equals one awesome change.

Start Activating Strategies Today

In the time it takes to craft that all-company email, you could be bursting with new ideas and methods in no time. Let’s talk!

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