Some customers will forgive you for a bad experience. But more than one in three will not. They’re lost. Gone, but not forgotten to your bottom line.
Do your employees really understand their role in keeping customers happy? That their disaffected attitudes lead directly to dissatisfied customers? And if they don’t, what do you do? For starters, keep reading.
EVERYONE’S FIRST JOB IS PUTTING THE CUSTOMER FIRST
The customer may not always be right or even reasonable, but when their needs are met promptly and proactively, you get real results. But everyone – even your eccentric CEO – has to be on board. Imagine if: