We Don’t Just Manage Change – We Take Charge of It!

A strategy that doesn’t get implemented is merely a suggestion. A lonely, unloved whisper of what could be but probably never will.

Sad, isn’t it?

For more than 30 years, however, Root has been turning that strategic frown upside down for organizations around the world. Transplanting their strategic plans directly from the minds of leadership and into the hearts of the rank and file. The result is not some awkward, jargon-spewing Frankenstein’s monster, but a company unified in purpose and promise. We promise.

Of course, we’ve learned a lot ourselves over the past quarter century. Too much, in fact, to share even on this infinite web. So here are the four key challenges we’ve noticed all organizations face:


Not only are leaders rarely aligned on their new strategy, 54% of them don’t even think it will work. Even though they helped create it.


Managers across the company and in every department not only feel ill-equipped to implement the change, they actually are ill-equipped.

Front line

The folks on the front line have no idea how their efforts affect the overall strategy beyond whatever new task they are given. Quite possibly because they don’t even know what the strategy is.


If the employee experience doesn’t support the customer experience, guess who experiences a less-than-stellar, umm, experience? The very people you want – and need – returning to your brand time and time again.

Your Worst Fears Unrealized

Look, we get it. You’ve been poking around this site a bit and have seen some fairly unconventional methods talking about reaching employees’ hearts and minds and whatnot. And that’s a little, well, odd. But given the failure rate of so-called conventional change implementation protocols, a little unconvention can go a long way. After all, it’s taken us around the world to help over 900 Fortune 2000 companies – including 70% of the Fortune 500. And they all seem pretty happy with how things turned out in these four areas:

Customer Experience

Satisfying customers starts with stimulating your people.

Strategy Activation

The end of overthinking and never acting.

Technology Adoption

Don’t just embrace the future, exploit it.

Unlocking Talent

Push your people to be as great as their resumes claim.

We Hold These Truths to Be True If Not Quite Self-Evident

Root was founded over 30 years ago with the core belief that people are both the key to success and the reason a company should want to succeed. And if that feels a little more 1970s Up with People than 1990s tech bubble, so be it. Oh, and we’ve picked up a few other beliefs along the way:

  • Organizations can be inspiring, life-giving organisms instead of soul-sucking manufacturers of mediocrity.
  • Long-term results are best measured by how well an organization balances the needs of its employees, customers, shareholders, and the communities it calls home.
  • The business community can help fill a critical, gaping leadership void that exists in society today.
  • You can’t bore anyone into doing anything except ignoring you.
  • Human connections are the backbone of any great endeavor, and we’ll encourage such connections in any way we can.
  • Diverse experiences, backgrounds, and ideas are not simply nice things to have, but requirements for doing anything worthwhile.
  • Power lies within individuals, and everyone – everyone – has a role to play in the success of the organization and in the world at large.
  • That children are the future. Wait, we’re not Whitney. Sorry, next.
  • New perspectives, new solutions, and new successes can only come from new ways of thinking – along with a bit of old wisdom so we know when we’re doing things right.
  • We can invigorate the power of human beings to make a difference.

A Confederacy of Awesome

Root is not a consortium of consultants. We are a highly diverse team of creative thinkers, blended together to form the secret sauce that guarantees success for our clients.

Root’s Uniquely Formulated Team

The unique composition of our people is our secret sauce and key to the success of our client engagements. We blend a wide variety of talents and capabilities.

Our Clients

They’re not just clients – they’re really, really successful clients.

Wonder why a majority of the Fortune 50 has turned to us to help make change stick and succeed? Click on the case studies below and you’ll wonder no more, yet still be in awe.

More deeply rooted thinking

Swarovski transforming culture
Customer Experience
Employee Engagement
Managing Change