About | Root Inc

It Started with a Question

The bigger the organization, the harder it is to get your message, mission, vision, purpose, strategy, story, culture, and initiatives to the frontline, and the more difficult it is to make change happen.

We know successful change requires organizations to break free from traditional approaches. Because change isn’t owned by consultants or leaders, it belongs to literally everyone.

Breakthrough thinking requires unique capabilities. Our people bring a wealth of experience in filmmaking, ethnography, design thinking, user experience, business strategy, learning, programing, gaming and the list goes on. It is this interesting combination of capabilities that conceive the disruptive methods that deliver breakthrough results.

Our disruptive methods use a combination of art, science, and engagement to connect, to build, and to spread. Using visuals instead of spreadsheets. Stories instead of fact sheets. Videos instead of slide decks. Experiences instead of memos. Helping change cultures, transform managers, alter the trajectory of organizations, and accelerate and scale success.

We have helped ⅔ of all Fortune 50 companies.

Simply put, we understand the way people work. For change to truly gain traction, we use stories, visuals, metaphors, and immersive experiences. In the end, we transform people by getting them out of their comfort zones and building their own conclusions. This makes it memorable. Purposeful. Fun. And, most importantly, transformative.

“Dow has been working with Root for well over a decade. Root has been a tremendous partner with us in our company’s strategic transformation, taking the time to really get to know us, and our situation. They were truly integrated into defining the market landscape and our strategic response to these external forces, driving a clear vision for success and sustainable solutions. Root’s processes are valuable and even enjoyable, making for meaningful and memorable learning and execution for our employees.”
—Corporate Vice President, Strategic Development and Planning, Dow

Ready to Start the Change? Let’s Talk

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