How is your organization doing when it comes to growth and change? If you’re succeeding, consider yourself one of the lucky ones because it has never been more challenging for organizations to achieve meaningful growth. 95% of both B2C and B2B executives believe their customers are changing faster than they can change their businesses, according to an Accenture survey of 1,700 C-suite executives. And every leader knows it’s never a good thing for the needs of customers to outpace the business’ ability to address them. To help leaders accelerate their speed of change to better address their customers’ evolution, Accenture has created The Life Centricity Playbook: Proven Strategies for Growth Relevance.
Accenture research tells us that “businesses focused on life centricity are best positioned to maintain their relevance and thrive. They are three times more likely to outperform their peers on speed-to-market and almost five times more likely to outperform on customer lifetime value.” This insight makes it clear that a life-centric point of view is imperative for organizational success. We believe this mindset should apply to how you interact with both your customers and employees because, in our experience, customer satisfaction will never exceed employee satisfaction. So where should you start?
It’s Time to Put These Plays to Work
The Life Centricity Playbook provides five ways for leaders to adopt and strengthen a life-centric mindset. Readers will learn how to capture opportunities for value creation by effectively acknowledging the complexities of their people, receive insight on the importance of uniting all customer-facing functions, and much more.
The playbook concludes with this reminder: “[L]ife centricity offers an opportunity for businesses to unlock lasting advantages that deliver new growth and relevance—even in the face of today’s unpredictable business environment.” This is a truly compelling argument for the adoption of a life-centric point of view. Is your organization on board? Check out the full playbook here.