The goal of a virtual event is to create a directed experience that you can control, people can unify around, and everyone will remember. The more you focus on the experience – not the show – the more information people will retain.
If you’re delivering the same customer experience today as you were in January 2020, you’re doing things wrong. To help you get it right, let's talk about a brand that is “blowing up the box” on their customer experience. First up: Hilton Hotels.
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