Brad Haudan

Brad Haudan


Brad leads Root’s competency center, which focuses on large-scale change initiatives, and he also oversees Root’s account management team focused on client delivery and account growth. He helps C-suite executives align on and deploy their corporate strategy via a facilitated 8-step process and Root’s core competencies.

Brad has developed deep industry expertise in the homebuilding and building materials industry, with a recent focus on healthcare providers and life sciences. Some of his long-standing clients include: Masco, Life Technologies, PPG, PulteGroup, and Convergys.

His core competency is working with senior teams to develop shared meaning for the corporate strategy and the leadership behaviors required to enhance execution. Because effective strategy execution sits with those outside the executive boardroom, he also works with the senior team to develop an activation plan to achieve desired financial results. Some of his recent work includes helping develop and execute post-merger integration strategies and improving front-line engagement and productivity.

Brad joined Root in 2004 after working as an equity analyst. He earned his undergraduate degree from the University of Michigan in organizational studies and English while participating in intercollegiate athletics as a four-year letter-winner on the track team. He completed his MBA at the University of Michigan’s Ross School of Business in 2010.

Brad resides in Ann Arbor Arbor, Michigan, with his wife, Jenny, and children, Gabrielle, Nicholas and Ali.

Posts By Brad Haudan

Are You Engaging Your People in the Story of Your Strategy?

Interested in improving your leadership skills? Read this excerpt of Brad Haudan's interview with Karin Blair on how to engage others in your strategy story.

How Successful Strategies Win: Strategy Activation Process

Strategic change is a process. Do you have the right plan in place & the know-how to execute it successfully?

Taming the Beast: Your Guide to a Consistent Decision-Making Process

Smart decision-making creates countless benefits for your business. Do you have an effective process in place?

The Five Fundamental Beliefs to Successful Strategy Execution

Five tips to help leaders craft a strategic plan that can be the gateway to sustained success.

The Chief Strategy Officer of the Future

The best chief strategy officers I engage with today are not only analytically brilliant, but they are also world-class storytellers and architects of change plans to evolve culture or build new organizational capabilities.

Three Behaviors You Need in Your Inspirational Leader Toolkit

I often hear executives remark, “that person has innate leadership skills.” And they could be right – inspirational leaders are all around us…

You Never Get a Second Chance to Make a First Impression: Day 1 Merger Best Practices

When it comes to mergers, a compelling Day 1 is the first step, a very powerful step, in creating a thriving single organization.

Corporate Strategy Execution: The Five Fundamental Truths

Corporate Strategy Execution is important, fast, and difficult. Get a head start on your next strategy roll-out with these Five Fundamental Truths.

Your Integration Insurance Policy

During an integration, time is of the essence. With every day that goes by, the cost synergies that formed the rationale for the integration dissolve as a

Five Fundamental Truths of Corporate Strategy Execution

What do strategy, engagement, and culture have in common? These words are frequently used in the boardrooms of companies in Fortune 500 America

More deeply rooted thinking