So you have a strategy. Congratulations. The executive team agrees on it. The board has blessed it. Now just click “send” on your all-company email and you’re done, right? Not so fast. Only 9% of companies are successful with traditional top-down communication methods. But there’s a way to bridge the gap from strategy creation and activation to strategic results.
Strategy activation breakdowns
You’re not telling compelling stories that inspire and motivate your people to make strategic change. Instead, you’re investing a ton of time and money in the strategy creation and only a fraction of that to activate the strategy. Your people are content to sit on the sidelines and wait for the next strategy to arrive.
Everyone owns the strategy like your leaders do
- Everyone knew and understood the corporate strategy and what it meant for them individually.
- You trusted every single colleague to make the right decision.
- Every person was in the game, motivated and excited to take a swing.
- There were examples of winning behaviors and tactics that were driving results.
Would you want to work here? You can.
Activate your strategy through your people
Bridge those gaps by creating experiences that align your leaders, empower your managers, and engage your employees. You need your leaders to deliver compelling stories of change to build the emotional and intellectual connections of why you’re changing, what your strategy is, and how every single person is going to achieve it. Using two-way conversations, your people arrive at their own conclusions, which leads to greater buy-in, motivation and excitement for the strategy.
Bridging the Gap Between Strategy and Results
Root was founded in the gap between strategy creation and strategy activation. That gap is your people and their knowledge and ability to deliver strategic results. Without your people, you’re nothing. Our goal is to engage your people intellectually and emotionally in your strategy to move them to change. This is who we are. This is what we do.