Rich Berens

CEO and Chief Client Fanatic

For over 10 years, Rich has had the opportunity to lead Root and its artists, designers, researchers, programmers, and MBAs in creating breakthrough approaches to change that have reached millions of people around the world.Rich has personally worked with dozens of Global 2000 organizations, including Hilton, Verizon, Masco, Petco, Procter & Gamble, Daimler, and many others to help align leaders and drive strategic and cultural change at scale.

Rich is a frequent author, thought leader, and speaker on the subject of leadership, transformation, and how to create lasting change. Rich’s latest project is a book called What Are Your Blind Spots?, which he co-authored with Root’s founder, Jim Haudan. The book focuses on five key blind spots they have seen many leaders fall victim to that prevent them from leading their organizations and engaging their people effectively.

Under Rich’s leadership as CEO and Chief Client Fanatic, Root has been listed among the Great Place to Work® Institute’s top 25 places to work, been named to the Inc. 5000 fastest-growing companies list, and experienced 10 years of consecutive growth.

Rich joined Root in 1997 after completing his MBA at the University of Michigan. He worked for Commerzbank in Germany and has lived abroad, both in Germany and Nigeria. He holds a BSBA degree from the University of Washington in St. Louis, where he was a three-time All-American tennis player.

Rich lives in Ann Arbor with his family and treasures time with his wife, Anne, and daughters, Katarina and Mia. In his spare time, Rich attends as many Michigan Wolverine sporting events as he can and is hopeful that his football team will find its way back to past glory. He is also an avid reader and likes to play golf and tennis.

Posts By Rich Berens

A New Way to Think about Your KPIs

Are you thinking about your KPIs in the wrong way? How Fantasy Football can help you reach your goals.

Storytelling: How to Activate Strategies and Inspire Your People

Storytelling is a leadership blind spot that has been facing the business world for the past 20 years. It’s time to address this.

Beware of Cultural Echo Chambers

We are currently all at risk of cultural tunnel vision. And so we must work harder to establish mutual empathy and stronger connections.

Think You Tell a Compelling Story? Think Again. 5 Tips to Becoming an Expert Storyteller.

While I don’t believe I have to all the answers on all things business and leadership related, I am certain about one thing

The Power of Visualization to Drive Alignment

We’ve all heard the phrase “a picture is worth a thousand words.” We have found that to be exceedingly true in business. As a matter of fact

Work is Broken

There is more than $350 billion of lost productivity every year. Let's recover the lost hours of productivity by engaging people at work.

Breaking Down Organizational Silos

Silos are common place in just about every workplace I have ever engaged with. They are a natural result of organizations trying to structure themselves

Five Things Great Leaders Do Right

To state the obvious: Great leadership is of paramount importance to any organization. Great leaders set the direction for the organization

Company Culture: Why Authenticity is Sexy (and the Key to Success)

Have you ever dated someone and come to the realization a few weeks into the relationship that the actual version of the person you’re dating is actually

The Changing Workplace: That Gap is Technological

Have you felt the shift at your workplace? Things are changing. Some people blame the discomfort on mixing four generations with four worldviews.

Strategy Selling: Think Like a Marketer

If you’ve ever worked in a large organization, you’ve probably experienced this scenario: The CEO presents a new strategy. It’s about world-class

More deeply rooted thinking

Developing Leaders and Managers