Define Your Future

First Change. Then Results.

Change, big or small, is hard. Culture. Strategy. People. Three things that determine the success of an organization and are the most difficult to change. Organizations have amazing ideas, but can’t always implement them. With countless success stories across hundreds of organizations change is what we do!

We’re not just talking about surface change. This is deep, meaningful, lasting, transformative change that impacts the entire organization and everyone in it.

How do we get there?

We roll up our sleeves. From the top floor to the front line, we use disruptive methods to get everyone on the same page, understanding the why, what, and how of the change ahead. We unleash the intellect and enthusiasm of teams and individuals to build an organizational movement.

Our Root Change Process galvanizes organizational transformation by integrating culture and strategy thereby activating the power of people—leaders, managers, and the front line.

“Root’s approach is different than most in that you “tell it like it is” and get to the heart of the matter about what is required for successful and lasting change, even if that message means personal change for top leaders involved, as it did for myself.”
Chairman, President and CEO, PulteGroup

How Well Are Your Leaders Performing?

First Things First — Aligning Leaders

Leaders walk the halls using the same words to describe change, the strategy or culture, but oftentimes those words have very different meanings. Many leaders assume they’re aligned, but seldom are and it inhibits the ability to create successful change.

Leaders must define what’s happening today and the current state of the marketplace and their business. They must be aligned on where they want to go, the future state. And they must have an honest assessment of what’s holding them back and make the necessary changes to the business and themselves. This requires a process.

Seems simple, right? But, most leaders don’t believe they have the need or aren’t taking the time to roll-up their sleeves and follow a process. And, why would they? It’s not their expertise, it’s ours.

Root’s process facilitates critical leader alignment to:

Define Reality

Marketplace change is occurring at breakneck speed. It’s difficult for leaders to agree on how to respond. Our methods foster understanding of the realities of the business, customers, and competition, as well as knowledge of the business areas getting it right.

Develop a Compelling Future Strategy

We’ve found that when leaders have access to information on what customers really want and what their best people are doing today, it’s easier for them to create a single point of view for the future and what it will take to get there.

Define and Align on Critical Strategic Priorities

When leaders understand where they’re starting from and have a common vision for the future, they create focus and clear priorities. But this requires leaders to have the same mental image of what those words mean to the business. Our methods ensure leaders are aligned on what those critical priorities and goals mean, what the desired outcomes are and what success looks like for the business when achieved.

Ensure Behaviors and Culture Support the Vision

Many leaders believe once they are aligned on the vison and priorities are set, their job is done – but it’s just beginning. They must create a culture where the vision and priorities can take root. Change takes time to stick and requires leaders to lead differently because real change – not flavor of the month - is not about what leaders say; it’s about how they act.

Disruptive Methodologies

Our methodologies are inventive, creative, and social. They focus on activation and lasting impact. That is why we choose a combination of consulting and user-centered methods to do more than just inform. We involve, disrupt, and transform.

“66% of the Fortune 50 relies on Root for their approach to change. Why? Because we know exactly how to get leaders clear on the change they want to see, the best way to build organizations movements centered on that change and most importantly make it stick to create the results they need.”
Rich Berens, President of Root Inc.


Developing Leaders and Managers
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