ROOT DIGITAL EXPERIENCES DIGITAL AND VIRTUAL INSIGHTS Recommended Approaches

A Customer of your Organization

Who am I? I’m one of your customers. The good kind. And the loud kind. The kind that reviews you on Yelp, Google, Facebook, and anywhere else I can find. The one that can be your biggest marketing opportunity… or your worst nightmare.

I love your brand. I am loyal. I rave about it. But today, I’m about to go into a different location. A new store. And you know what? I’m about to have an experience with an employee and a manager that will change my entire opinion of your company. Me… your former biggest fan… is about to become a problem.

Have I just been lucky? How can my previous experiences be so good, but this one so bad? Excuse me while I go on your social media pages to ask that very question.

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