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How to Activate Purpose in Your Organization – Webinar

Robert E. Quinn, cofounder and core faculty of the University of Michigan’s Center for Positive Organizations, and Jim Haudan, cofounder and chairman of Root Inc. share insights on the leadership blind spot of purpose.

Their discussion includes:

  • Defining higher purpose
  • Why your c-suite should embrace purpose
  • How to implement purpose throughout the business and make it stick

Wrapping up the half hour, Robert and Jim share insights on how economics theory is blind to purpose and the Eight Counterintuitive Steps for Creating a Purpose-Driven Organization. They conclude with a Q&A session exploring the steps that are most meaningful to attendees.

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