There is a common misconception among business leaders that they have a compelling strategy that their people care about. Storytelling is often viewed as a ‘soft topic’, despite it’s importance. If you work for an organization with hundreds or even thousands of employees, connecting strategy and decisions in a meaningful way is crucial to bringing your strategy to life.
Join Root’s CEO, Chief Client Fanatic, and best-selling author, Rich Berens, as he dives into the leadership blind spot of story. We answer the question, what makes a strategy story compelling, and how can we craft one for our people?