Workplace Culture Summit
Tuesday, December 12, 2017
Culture of Disruption: Discover the Three Secrets All Great Disruptors Have in Common
Sears…Kodak…Borders…Blockbuster—all once market leaders. Now, all but gone. Why? Because they failed to embrace and create a culture of disruption. They didn’t recognize they had opportunities to dramatically shift the customer’s experience. To build marketplaces that never existed before and to deliver goods or services in a way that would keep them at the top of the stock indexes.
If these brands had adopted cultures of disruption, where the creation of new products and services is embraced, they would likely still be major players today.
It’s time for you to find out how companies deliberately build a culture of disruption that keeps them on the cutting-edge decade after decade. Gary Magenta will share the secrets of successful disruption. During this fun, “edutainment” session, he shares the formula for disruption from his forthcoming book “Disrupt, Defy and Differentiate” that includes:
- What great disruptors do
- The steps companies need to take to build that culture of disruption
- How to evaluate what your company is doing now
Using guided dialogue and visualization, and imagining themselves as customer experience disruptors, session attendees work in small groups to take a hard look at their company’s current state and the future they could create through that lens.