HRMAC CHRO Roundtable
Tuesday, May 22, 2018
Culture and Transformation
Kodak. Borders. Blockbuster – all once market leaders. Now, all but gone. Why? They failed to embrace and create a culture of disruption, not recognizing the opportunities to innovate and dramatically shift the customer’s experience.
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting company Root Inc., unveils the secrets to disruptors – both new entrants and existing companies.
In this highly interactive and experiential session, Gary shares the formula for disruption from his forthcoming book, “Disrupt, Defy and Differentiate.” In the first half of this session, Gary defines customer experience disruptors, while the second half focuses on idea-generation, during which attendees discuss how they can create innovative customer experience radicals at their own organizations.