Why does telling a compelling strategy story matter? It’s all about engaging your people, yet it’s easier said than done. Leaders believe they have a compelling story to tell, but when seen through the eyes of the employee, the complete opposite is often the case. Why does this misalignment exist? What makes a strategy story compelling and how can organizations craft one for their people?

Join Root’s, very own president, CEO, and best-selling author, Rich Berens, as he shares insights on the leadership spot of truth as well as discusses how leaders can craft and communicate a compelling story that their people care about.

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