ALI Conference

How to Successfully Train Employees to Create an Experience That Aligns with Your Culture

After merging with US Airways to form the world’s largest airline, American Airlines has been working diligently to fuse the organizations—from behind-the-scenes changes to customer-facing changes. It tackled customer experience in a transformational change initiative called Elevate the Everyday Experience.

American Airlines partnered with Root Inc. to utilize and develop a variety of disruptive tools including ethnographic research, manager development training and a visual Learning Map experience that included discussion, games, role-playing, video and more in the name of challenging all airport team members to become “experience makers.”

Join your peers in learning how American Airlines engages a diverse and distributed workforce in order to create a powerful employee experience, including:

• Using creative visuals effectively to connect with your employees through a common goal or strategy
• Understanding how your employee experience aligns with your customer experience
• Techniques to engage your employees in a culture shift

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