Change is hard. Successful change is harder. Making that successful change permanent is harder still. Because you don’t just want people to buy in to what you’re doing, you need them to be sold out for the strategic cause. (Assuming, of course, you want your strategy to succeed.)
So how do you make sure your people both understand your new strategy (“What should I be doing differently?”) and are emotionally invested in it (“Do I feel good about these changes?”) so that it sticks? That’s the job of the Root Continuum®.