The Revolution OnBeverage Street

How a Learning Map helped Pepsi become a total beverage company.

The Story

All at once.
Together.
In conversation.

As Pepsi set out to become a total beverage company, Root brought its leaders and front line together around a Learning Map. What they experienced wasn’t training – it was a different way of seeing the business, the customer, the competitive landscape.

The goal: connect every employee to the changing dynamics of the beverage marketplace and shift the dialogue from “why” Pepsi is changing to “how” it can move faster.

0%
Pepsi stock growth in the 10 years after the Learning Map rollout
0
Categories where Pepsi reached #1: ready-to-drink coffee, juice, sports drinks, tea and bottled water
#1
In category management customer feedback
Record
Highest scores ever recorded in trust, confidence in leadership, and vision for the future

The Artifact

The Revolution on
Beverage Street.

The finished Learning Map that changed how Pepsi’s frontline understood their world. Click the image to explore every detail.

The Revolution on Beverage Street

🔍︎ Explore the full map

How We Do It

The Learning Map
Experience.

Root combines visual metaphor with discovery-based dialogue. Click each phase below to explore the process.

Learning Map development process

01
Build the Story
Uncover insights and shape what matters most. We immerse in your business, interview leaders, and surface the real strategic story – including the tensions people are afraid to name.
02
Design the Experience
Co-create a learning journey that connects and inspires. Visual metaphors and dialogue questions guide people through an interactive discovery experience – in person or virtually.
03
Refine the Solution
Test, iterate, and elevate for maximum impact. Leaders review, focus groups validate, and every element is refined until the story lands exactly right for the people who need it most.
Click the circles in the graphic above to explore each phase

See It In Action

The Learning Map
Experience.

Watch how a Learning Map session works – the conversation, the discovery, the moment when strategy finally lands.

Strategy Activation Learning Map

Watch the Story

The Making of a Learning Map

From sketch
to Beverage Street.

Step through how the original visual evolved – from the first idea and pencil sketch to the blue-line prototype, testing, refinement, and the final Beverage Street Learning Map.

1
Step 1 of 6
The Idea Takes Shape
Every Learning Map begins with an artist and a whiteboard. Root illustrators translate complex strategy into visual metaphors – rough, exploratory, full of energy.
2
Step 2 of 6
Leaders Align on the Story
The sketch becomes a conversation starter. Content experts and business leaders gather around the rough artwork to ensure the metaphor captures the real challenge.
3
Step 3 of 6
The Blueprint Comes to Life
After alignment, Root builds the blue-line prototype – a fully detailed structural rendering. Every building and data panel placed precisely. Color comes later.
4
Step 4 of 6
Does the Story Land?
Leaders sit around the actual map, just as employees will. They test the dialogue questions and stress-test the metaphors. Revisions happen here, not after launch.
5
Step 5 of 6
Real People. Real Reactions.
Before full production, frontline employees experience the map for the first time. Their reactions reveal what is working and what needs refinement.
6
Step 6 of 6
The Revolution on Beverage Street
The finished Learning Map is a fully illustrated, strategically loaded world. Every detail deliberate, every character a conversation starter.
Initial Sketches

Initial sketches – Root studio

Content Expert Meeting

Initial pencil sketch – Beverage Street concept

Prototype

Blue-line prototype – full structure, pre-color

Prototype Review

Prototype review session

Focus Group Session

Focus group version – near-final color

Final Learning Map Experience

Final Learning Map – The Revolution on Beverage Street

What It Produced

Transforming PepsiCo:
Becoming a Total Beverage Company.

Three Learning Maps. Three phases of strategy activation. One remarkable business transformation.

Immediate Results and The 10-Year Proof

Root Strategy Activation

Continue theconversation.

Connect with the Root leaders behind strategy activation and Learning Map experiences.

Brad Haudan

Brad Haudan

Managing Director

Meredith Belman

Meredith Belman

Management Consulting Executive

Brian Parsells

Brian Parsells

Director

The Revolution on Beverage Street

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HOW WE HELP
We co-author comprehensive experiences with our clients to align on, activate,
and sustain strategies.

HOW WE HELP