ACMP Midwest Workshop

Building a Culture of Disruption

Kodak. Borders. Blockbuster – all once market leaders. Now, all but gone. Why? They failed to embrace and create a culture of disruption, not recognizing the opportunities to innovate and dramatically shift the customer’s experience. Find out how companies deliberately build a culture of disruption that keeps them on the cutting-edge, and how they help key stakeholders to embrace disruption to drive lasting change.

Gary Magenta, Chief Change Architect of change consulting company, Root Inc., unveils the secrets to disruptors – both new entrants and existing companies. In this highly interactive and experiential session, Gary shares the formula for disruption from his forthcoming book, Disrupt, Defy and Differentiate! In the first half of this session, Gary defines customer experience disruptors, while the second half focuses on how you bring disruptive change to life through your people.

Reception and Networking from 7:00 – 8:00 p.m.

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