New fiscal year. New Strategy. Right on cue. What does this mean to the front line? Absolutely nothing. They’re just going to wait you out and keep doing what they’ve always done. Why? They’ve seen multiple strategies come and go, and unless you engage them in the change and make the connection to how their individual role contributes, that’s another strategy already dying on the vine.

Why Isn't Your Strategy Working?

Your front line can’t relate to that strategy you just announced because it’s not grounded in reality. When was the last time your leadership team visited the front line to see what they’re dealing with? Most importantly, they aren’t buying it. Because while they may tolerate the conclusions of their leaders, they will always act on their own.

Read the Petco Case Study

Why Will This be Any Different?

Since your employees have seen multiple strategies come and go, why is this year going to be any different?

Because you’re about to change everything you’ve ever done as a business to engage your people in the strategy. You’re going to use storytelling, visualization, and group dialogue, and you will be clear on how the strategy will be translated into results. You are also going to help your people understand the “why,” “what,” and “how” of your strategy. They will understand the reasons behind the strategy, and they will come to the same conclusions as their leaders.

Train Managers Properly with Root Compass®

The Only Way to Engage your People is not One Way

Every person is unique and a “one-size-fits-all” approach to getting your employees engaged in the strategy will never yield the results you desire. The best way to create these connections and provide understanding is by incorporating these four techniques.


“70% of what we learn is consumed through storytelling.“ ”Storytelling is essential for innovation.”
— Professor Allan Fels

Visual Learning

65% of the population are visual learners. They use images, pictures, colors, and other visual media to learn information.
— William C. Bradford

Group Dialogue

Learning is enhanced when the learner is engaged in discussion with others.
— Kaplan and Bracey


Using metaphors for learning increases recall of information both instantly and after substantially delayed intervals.
— Allison and Halpern

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