ROOT DIGITAL EXPERIENCES DIGITAL AND VIRTUAL INSIGHTS Recommended Approaches

Visualization as a Powerful Business Tool? You Bet!

on July 5, 2012

Storytelling at work?  Sounds elementary.  Using pictures to convey new strategies?  Sounds like pre-school, right?  Certainly not a powerful business tool that can transform a company almost overnight.

In fact, visualization is probably one of the strongest assets that any organization has in its arsenal of tools and is arguably a major competitive differentiator for those companies using it.  Why?

Visual imagery that uses metaphors to tell stories helps in three ways:

  1. Makes the complex uniquely simple
  2. Creates a common, shared meaning for everyone in an organization (there’s literally no room for interpretation – it’s all laid out in front of them)
  3. Lays out in a single, systems view an entire process or operation and shows how it all works towards a common goal, and most importantly, shows everyone each single person’s role and contributions to that system

But what does visualization mean to the bottom and top lines?  Quite a bit, actually!  Your entire organization will have a single view of where the company is going, how it’s going to get there, and how every single person at that organization is making a contribution.  You’ll have greater employee engagement, reduced turnover, higher levels of productivity, better customer experiences, and a stronger balance sheet.

Jim Haudan, CEO at Root, has seen this work hundreds of times from Fortune 500 companies with tens of thousands of employees down to organizations with just a few hundred people.

In this short video, he explains why visualization is a powerful learning tool.


Related

Learning Is a Journey – A Metaphor for Teaching
The Infancy of Visual Consulting

More deeply rooted thinking

Managing Change
Customer Experience
Developing Leaders and Managers

Newsletter Sign Up

Get tips, inspiration, and unique insights on solving your most pressing organizational change challenges.

* Are required fields. By submitting this form you agree to receive emails from Root Inc. and can unsubscribe at any time.