The OTHER GUY Syndrome causes us to give away the control of our future to others. However, when we keep the control within ourselves, we can and do achieve our dreams.
Having the right culture ensures a successful and enjoyable process as employees navigate through the strategy to fulfill your future vision.
If leaders think like marketers and treat employees the same way they would customers, the implementation of a new strategy would go much different.
Cartoons aren't just for the Sunday funnies. Using them at the office opens minds to new ideas by suspending disbelief.
The sense of shaping your own destiny and playing an active part in the unfolding of the story creates a tremendous sense of ownership and accountability. Now how can you bestow that to your employees?
These days it seems like everyone wants to be the Four Seasons or the Apple of their industry. With less demand and fewer potential customers in the marketplace, attracting and retaining customers is more important than ever.
Getting an employee engaged and excited about his work is a lot like being a construction worker on Extreme Makeover Home Edition. Both will want to make sure they did everything in their power to achieve the best result for the 'client'.
A lot of companies can make a product that is fun and engaging. We strive for these as well, but focus more on the value. Read how!
But thinking more like a marketer and creating authentic awareness, excitement, and education about your strategy can have a profound impact on how well you execute throughout your organization.
Feeling connected is a funny thing. Sometimes it feels out of reach, others times it's as simple as setting down your drink.
Millions of people eat Fruit Loops every morning, and it isn't mandatory. What does that say about your training program?