Developing an emotional connection to a slideshow, a memo, or even an oral presentation can be challenging, at best. To get employees to really feel what is needed from them as you undergo any strategic change or take on any new initiative, you must appeal to their emotions. When companies use compelling visual elements employees engage with the story and can articulate that story more clearly. Root’s award-winning cinematic storytelling team has the ability to enhance that connection by helping organizations tell their stories about objectives, values, behaviors, and culture to build stronger emotional ties to the vision and strategy of the organization. Root’s cinematic storytelling challenges current frameworks and thinking, presenting the strategy in a way that delivers meaningful messages that inspire people to think and act differently. And really, who doesn’t love a good movie?
Cinematic storytelling is a communication format designed to engage the heads, hearts and hands of your people to thinking about the strategy and their role in supporting that strategy. Because Root has so much experience identifying and understanding the unique cultures within organizations, we can create stories that are compelling and relevant. In creating authentic, user-centric stories that reveal the truth, we build energy for what is possible and make compelling connections to the hearts and minds of our viewers.