Developing an emotional connection to a slide show, a memo, or even an oral presentation can be challenging, at best. To get employees to really feel what is needed from them as you undergo any strategic change or take on any new initiative, you must appeal to their emotions and visual sense. When companies use compelling visual elements, like video, along with strong narration, employees engage with the story and can articulate that story more clearly. Cinematic storytelling is a communication format designed to engage the heads, hearts and hands of your people to thinking about the strategy and their role in supporting that strategy.
Root has the ability to enhance that connection by telling stories about strategy, values, behaviors, and culture that build stronger emotional ties to the vision and strategy of the organization. With cinematic storytelling, we challenge current frameworks and thinking, and present the strategy in a way that delivers meaningful messages and inspires to think and act differently.
Because we can identify and understand the unique cultures within organizations, we can create stories that are compelling and relevant. In creating authentic, user-centric stories that reveal the truth, we build energy for what is possible and make compelling connections with to the hearts and minds of our viewers.