Recently, Chiquita leadership determined that it was time to evolve from a “banana company” to a “fresh consumer products company.” In redefining the company and shifting the strategy, there was a clear need to elevate the level of talent and leadership capabilities in Chiquita’s 26,000 employees in 27 countries.
Concurrent with this need to communicate a new strategy, Chiquita was introducing a new performance management process, Perform to Grow. Director of Talent Management Jennifer Creed said, “We needed an efficient, clear way to create organizational alignment around the strategy and connect these strategic shifts with the shifts that individuals needed to make in their performance.”
