Seeing is Believing, Inspiring, and Motivating
Remember the last email you couldn’t wait to share with everyone? No. When was the last time someone asked you for the list of your Top 10 Favorite PowerPoints? Never. Remember that movie you couldn’t wait to tell everyone about? Of course you do!
Why do we talk about the movies we love? Because they’re great stories, they stir emotions, and they change the way we see the world and make us think differently.
At Root, we use film to create drama. Music to spark emotions. Humor to make difficult conversations easier. Most of all, to make change messages memorable.
Research proves that storytelling facilitates better learning and creates long-term memories. Root’s cinematic storytelling is powerful — we even have the awards to prove it.