Stop Talking a Good Game and Start Telling Great Stories
Talk is cheap right up until you realize how much it’s really costing you. Year after year of over-hyped and under-delivered corporate initiatives leave employees’ hearts and minds hardened to the next program to roll down the pike.
So next time – this time – mix it up. Bypass that bullet-point-riddled presentation deck that no one will miss and create something a bit more involving. Like a movie. Short-form, of course.
Why? Because within a movie – even the branded, company-produced kind – you can trip the triggers that even the most finely-crafted email never can. Drama. Pathos. Humor. Redemption. Triumph. Cinematic stories open people up to embrace change and let you discuss difficult topics in interesting, inclusive ways.
Of course, creating these mini-epics is fun, but we truly love them because they work. Research (not ours) proves that great storytelling promotes better learning and better recall. It’s powerful stuff. No PowerPoint allowed.