Our People

Planting the seeds more than 25 years ago to grow a different kind of strategic change and employee engagement consulting business, Root now employs more than 100 exceptionally talented people from all over the world. Our experience is significant. Our methods are unparalleled. And, our talent range is broad and as eclectic as the world of business itself: MBAs, instructional designers, artists, programmers, print specialists, graphic designers, strategy interpreters, writers, and educators.

We are led by Jim Haudan, CEO, founder and best-selling author of The Art of Engagement: Bridging the Gap Between People and Possibilities.  Root practices what we preach. Our values inform who we are and what makes us different. We focus on servant leadership, creative excellence, stopping to have fun along the way, being authentic, delivering high levels of engagement, and making sure we give back to the communities where we live.

Explore our Family Tree

Comic Books
Photoshop
Innovation

Adam Hastings
Senior Digital Artist

Adam Hastings

Senior Digital Artist

Comic Books
Photoshop
Innovation

Family Time
Music
Enthusiast Dreamer

Adam Scott
Business Developer

Adam Scott

Business Developer

Family Time
Music
Enthusiast Dreamer

Family
Root Brand Awareness
Michigan Football

Aleassa Schambers
Director of Marketing

Aleassa Schambers

Director of Marketing

Family
Root Brand Awareness
Michigan Football

Family
Skiing
Fish & Chips

Alison Lazenby
Senior Business Developer (Bio)

Alison Lazenby

Senior Business Developer (Bio)

Family
Skiing
Fish & Chips

Words
Puzzles
Details

Alma MacDougall
Editor/Proofreader

Alma MacDougall

Editor/Proofreader

Words
Puzzles
Details

Andi Lobdell
Managing Director, Client Development

Andi Lobdell

Managing Director, Client Development

Technology
Purdue
Motorcycle

Andrew Morgan
System & Network Administrator

Andrew Morgan

System & Network Administrator

Technology
Purdue
Motorcycle

Family Focused
Root Brand Police
Optimist

Angie Hyatt
Graphic Designer

Angie Hyatt

Graphic Designer

Family Focused
Root Brand Police
Optimist

Family
Attentive
Art-lover

Anne Urfer
Event Planner

Anne Urfer

Event Planner

Family
Attentive
Art-lover

Arden Brion
Managing Director (Bio)

Arden Brion

Managing Director (Bio)

Learning
Client Success
Great food

Barbara Stahl
Senior Account Manager

Barbara Stahl

Senior Account Manager

Learning
Client Success
Great food

Imaginative
Family
Endurance

Bill Bartholomew
Conceptor

Bill Bartholomew

Conceptor

Imaginative
Family
Endurance

Physical Fitness
Relaxing
Family/Friends

Blake Edington
IT Business Requirements Analyst

Blake Edington

IT Business Requirements Analyst

Physical Fitness
Relaxing
Family/Friends

Brad Haudan
Managing Director, Client Development (Bio)

Brad Haudan

Managing Director, Client Development (Bio)

Telling Stories
Connecting the Dots
Navigating the Fog

Brian Donovan
Director, Insights and Client Solutions (Bio)

Brian Donovan

Director, Insights and Client Solutions (Bio)

Telling Stories
Connecting the Dots
Navigating the Fog

Brian Parsells
Business Developer

Brian Parsells

Business Developer

Curious
Resourceful
Corny Joke Collector

Bridget Stallkamp
Senior Account Manager

Bridget Stallkamp

Senior Account Manager

Curious
Resourceful
Corny Joke Collector

Analyzing Numbers
Family
Gardening

Bruce Hulbert
CFO

Bruce Hulbert

CFO

Analyzing Numbers
Family
Gardening

Family
Reading
Fitness

Carl Wagner
Managing Director, Client Development (Bio)

Carl Wagner

Managing Director, Client Development (Bio)

Family
Reading
Fitness

Martial Arts
Design Research
Smelly French cheese

Catherine Pansard
Research Manager

Catherine Pansard

Research Manager

Martial Arts
Design Research
Smelly French cheese

Family
Friends
Film

Chad Dankert
Art Director, Root Films

Chad Dankert

Art Director, Root Films

Family
Friends
Film

Ad Astra To Life
Eyes Open Amore!

Chad Simon
Conceptor

Chad Simon

Conceptor

Ad Astra To Life
Eyes Open Amore!

Helping People Solve Problems
Nutrition & Exercise
Snowboarding

Chelsea Ohm
Associate Account Manager

Chelsea Ohm

Associate Account Manager

Helping People Solve Problems
Nutrition & Exercise
Snowboarding

Chris Helscher
Account Manager

Chris Helscher

Account Manager

Curious
Observant
Relaxed

Chris Koelsch
Filmmaker

Chris Koelsch

Filmmaker

Curious
Observant
Relaxed

Storytelling
Innovation
British Sunday Roast

Chris Williams
Director of Client Relationships

Chris Williams

Director of Client Relationships

Storytelling
Innovation
British Sunday Roast

Tech Wiz
Fitness Guru
Dapper

Colby Fordham
Business Developer

Colby Fordham

Business Developer

Tech Wiz
Fitness Guru
Dapper

Purpose-driven
Present
Coach

Corey Fernandez
Account Manager

Corey Fernandez

Account Manager

Purpose-driven
Present
Coach

Storytelling
Air Guitar
Living life to the fullest

Dave Ayling
Filmmaker, Root Films

Dave Ayling

Filmmaker, Root Films

Storytelling
Air Guitar
Living life to the fullest

David Kalman
Managing Director, Client Development (Bio)

David Kalman

Managing Director, Client Development (Bio)

David Padgett
Digital Artist

David Padgett

Digital Artist

Harley Davidson
DIY
Problem Solver

David Whitney
Final Production Coordinator

David Whitney

Final Production Coordinator

Harley Davidson
DIY
Problem Solver

Family
Costume Design
Fun

Dawn Martin
Project Manager

Dawn Martin

Project Manager

Family
Costume Design
Fun

Family
Customer Focus
Detroit Tigers

Dawn Matyi
Accounts Receivables/Billings

Dawn Matyi

Accounts Receivables/Billings

Family
Customer Focus
Detroit Tigers

Don MacLean
Managing Director, Client Development (Bio)

Don MacLean

Managing Director, Client Development (Bio)

Authentically Witty
Family
Education

Ed Francis
Managing Director (Bio)

Ed Francis

Managing Director (Bio)

Authentically Witty
Family
Education

Optimistic
Enthusiastic
Open-Minded,

Elizabeth Opett
Associate Account Manager

Elizabeth Opett

Associate Account Manager

Optimistic
Enthusiastic
Open-Minded,

Health and Fitness
Relationship Building
Peace and Tranquility

Ellen Lettman
Production Coordinator

Ellen Lettman

Production Coordinator

Health and Fitness
Relationship Building
Peace and Tranquility

Artistic Flair
Contemplative Spirit
Outdoor Enthusiast

Emily Obereder
Graphic Designer

Emily Obereder

Graphic Designer

Artistic Flair
Contemplative Spirit
Outdoor Enthusiast

Family
Computers
Golf

Erik Szymanski
IS Support Specialist/ Marketing CRM Tech

Erik Szymanski

IS Support Specialist/ Marketing CRM Tech

Family
Computers
Golf

People
The Customer Experience
Food

Gary Magenta
Senior Vice President (Bio)

Gary Magenta

Senior Vice President (Bio)

People
The Customer Experience
Food

Customer Experience
Travel
Skiing/Golf

Heather Lee
Managing Director, Client Services (Bio)

Heather Lee

Managing Director, Client Services (Bio)

Customer Experience
Travel
Skiing/Golf

Ambitious
Creative
Detroit Red Wings

Holly Grimm
Learning Designer

Holly Grimm

Learning Designer

Ambitious
Creative
Detroit Red Wings

Results-Driven thru Relationships
Dynamic "Dream Maker"
Choctaw Indian Heritage

Holly Jenkins
Managing Director, Business Development

Holly Jenkins

Managing Director, Business Development

Results-Driven thru Relationships
Dynamic "Dream Maker"
Choctaw Indian Heritage

Friends and Family
Gadgets and New Technologies
Exploring the World

Jack Duncan
Technical Support Specialist

Jack Duncan

Technical Support Specialist

Friends and Family
Gadgets and New Technologies
Exploring the World

People
Apple Inc.
Ice Cream

Jackie Pierson
Operations Manager, Root Films

Jackie Pierson

Operations Manager, Root Films

People
Apple Inc.
Ice Cream

Full-time Student
Technology Education
Banana Milkshakes

Jaclyn Kinsey
Digital Co-op/Intern

Jaclyn Kinsey

Digital Co-op/Intern

Full-time Student
Technology Education
Banana Milkshakes

Jason Cash
Manager, Production Services

Jason Cash

Manager, Production Services

Jason Pressel
Account Manager

Jason Pressel

Account Manager

Family
THE Ohio State
University Carpe diem

Jay Berning
Programmer

Jay Berning

Programmer

Family
THE Ohio State
University Carpe diem

Jenn Andress
Senior Account Manager

Jenn Andress

Senior Account Manager

Jennifer Warnke
Learning Designer

Jennifer Warnke

Learning Designer

Collaboration
Family
Creative Problem-Solving

Jerrod Kuhn
Account Manager

Jerrod Kuhn

Account Manager

Collaboration
Family
Creative Problem-Solving

End-User Focused
Creative Swagger
Fun-loving

Jessica Pappas
Graphic Designer

Jessica Pappas

Graphic Designer

End-User Focused
Creative Swagger
Fun-loving

Power of Nature

Jim Haudan
CEO, and Chairman (Bio)

Jim Haudan

CEO, and Chairman (Bio)

Power of Nature

Family
Storytelling
Animation/Drawing

JJ Pastore
Conceptor

JJ Pastore

Conceptor

Family
Storytelling
Animation/Drawing

Authenticity
Service
Family

John Schantz
Managing Director, Client Development (Bio)

John Schantz

Managing Director, Client Development (Bio)

Authenticity
Service
Family

Pragmatic
Organized
Motivated

Joshua Lightle
Filmmaker, Root Films

Joshua Lightle

Filmmaker, Root Films

Pragmatic
Organized
Motivated

Google Inc
Coffee
Technology

Justin Tiell
Digital Media Developer

Justin Tiell

Digital Media Developer

Google Inc
Coffee
Technology

Justin Turner
Account Manager

Justin Turner

Account Manager

Clown
iPads
UK Basketball

Karen Proffit
Administrative Assistant

Karen Proffit

Administrative Assistant

Clown
iPads
UK Basketball

Caring for People
Healthy & Balanced
Life Optimism

Karen Stigall
Talent Manager & Reporting Guru

Karen Stigall

Talent Manager & Reporting Guru

Caring for People
Healthy & Balanced
Life Optimism

Sincere
Joy
CMYK

Karyn Lambert
Production Coordinator

Karyn Lambert

Production Coordinator

Sincere
Joy
CMYK

Katharine Lind
Account Manager

Katharine Lind

Account Manager

Talent Bloodhound
Outdoors/Travel
Grandkids

Kathy Zucco
Recruiting Manager

Kathy Zucco

Recruiting Manager

Talent Bloodhound
Outdoors/Travel
Grandkids

Family and friends
Ohio State Buckeyes
Running

Katie Lankard
Project Manager

Katie Lankard

Project Manager

Family and friends
Ohio State Buckeyes
Running

Kim Coggin
SD Solutions Director in Strategy Deployment

Kim Coggin

SD Solutions Director in Strategy Deployment

Kristin Stansley
Project Manager

Kristin Stansley

Project Manager

Concept-driven
Holistic view
Art ambassador

Kristy Kindinger
Graphic Designer

Kristy Kindinger

Graphic Designer

Concept-driven
Holistic view
Art ambassador

Blended Learning Curriculum
Design
Volleyball

Laura Elder
Account Manager

Laura Elder

Account Manager

Blended Learning Curriculum
Design
Volleyball

Family
Vacation Planning
Learning

Len Kinor
Managing Director, Partnerships

Len Kinor

Managing Director, Partnerships

Family
Vacation Planning
Learning

Family
Michigan Football
Timelines

Lindsay Camp
Project Manager

Lindsay Camp

Project Manager

Family
Michigan Football
Timelines

Adventure
Family
Scuba Diving

Lori Fournier
Director of Creative Services

Lori Fournier

Director of Creative Services

Adventure
Family
Scuba Diving

Optimistic
Golf
Gardening

Margie Heck
Administrative Assistant

Margie Heck

Administrative Assistant

Optimistic
Golf
Gardening

Mark Savage
Senior Account Manager

Mark Savage

Senior Account Manager

Meredith Belman
Account Manager

Meredith Belman

Account Manager

Grace
Family
Challenges

Micah Sawyer
Filmmaker, Root Films

Micah Sawyer

Filmmaker, Root Films

Grace
Family
Challenges

Solutions
Creative
Helping People

Michelle Prand
Director of Information Systems

Michelle Prand

Director of Information Systems

Solutions
Creative
Helping People

Connect
Honor
Grow

Nicky Holt
Director of Employee Engagement and Build Capability

Nicky Holt

Director of Employee Engagement and Build Capability

Connect
Honor
Grow

Chocolate
Country Music
Summertime

Nicole Kosier
Graphic Designer

Nicole Kosier

Graphic Designer

Chocolate
Country Music
Summertime

Family
Process/Planning
Spicy food

Nida Flynn
Managing Director, Client Services

Nida Flynn

Managing Director, Client Services

Family
Process/Planning
Spicy food

Art Quality
The South West Cycling Golf and Zoe
Friendship

Pat Cheal
Conceptor

Pat Cheal

Conceptor

Art Quality
The South West Cycling Golf and Zoe
Friendship

Home/Family
Germany
Traveling

Pat Thrailkill
Graphic Designer

Pat Thrailkill

Graphic Designer

Home/Family
Germany
Traveling

Paul Ignasinski
Managing Director, Client Development

Paul Ignasinski

Managing Director, Client Development

Customer Experience
Music
Running

Phil Hamburg
Executive Managing Director (Bio)

Phil Hamburg

Executive Managing Director (Bio)

Customer Experience
Music
Running

My Kids
Learning
Agriculture

Quinn Haslinger
Instructional Designer

Quinn Haslinger

Instructional Designer

My Kids
Learning
Agriculture

Family
Root Client Experience
Pittsburgh Steelers

Randi Wooddall
Client Visits Coordinator

Randi Wooddall

Client Visits Coordinator

Family
Root Client Experience
Pittsburgh Steelers

Creativity
Gaming
Art

Renee Britton
Conceptor

Renee Britton

Conceptor

Creativity
Gaming
Art

My Girls
University of Michigan Athletics
Inspiring Change via Root

Rich Berens
President (Bio)

Rich Berens

President (Bio)

My Girls
University of Michigan Athletics
Inspiring Change via Root

Robert Pacyna
Internal Production Coordinator

Robert Pacyna

Internal Production Coordinator

Strategy
Culture
Experience Design

Robin Wooddall-Klein
Senior Vice President (Bio)

Robin Wooddall-Klein

Senior Vice President (Bio)

Strategy
Culture
Experience Design

Ryan Burk
Programmer

Ryan Burk

Programmer

Sam Ackerman
Senior Digital Artist

Sam Ackerman

Senior Digital Artist

Funny
Crossword Fanatic
Survivor

Sandy Norton
Legal Associate

Sandy Norton

Legal Associate

Funny
Crossword Fanatic
Survivor

Family
Humor
Drawing

Shawn Camp
Senior Digital Artist

Shawn Camp

Senior Digital Artist

Family
Humor
Drawing

Stacy Carr
Account Manager

Stacy Carr

Account Manager

Fontgeek
Seriously Fun
Esthetics

Sven Nelson
Graphic Designer

Sven Nelson

Graphic Designer

Fontgeek
Seriously Fun
Esthetics

Responsibility
Resilience
Notre Dame Football

Terry Sobczak
Senior Accountant

Terry Sobczak

Senior Accountant

Responsibility
Resilience
Notre Dame Football

Droll
Verbose
Systematic

Todd Huss
Senior Programmer

Todd Huss

Senior Programmer

Droll
Verbose
Systematic

Alpine skiing
Humor
Creating beautiful design

Tricia Richards
Senior Marketing Manager

Tricia Richards

Senior Marketing Manager

Alpine skiing
Humor
Creating beautiful design

Love
Growth
Contribution

Vicki Timman
Editor/Quality Assurance

Vicki Timman

Editor/Quality Assurance

Love
Growth
Contribution

Business Travel Specialist
Family
Peace

Wanda Horn
Travel Manager/ Receptionist

Wanda Horn

Travel Manager/ Receptionist

Business Travel Specialist
Family
Peace

Explore our Family Tree!

— strategy execution through people —